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Softub Canada Sponsored
Digital Business Evaluation

Upon completion of this questionnaire, you can schedule your free digital business consult with an Expert from Web Conductors Inc.

CONTACT

Business Name:

Business Contact:

OVERALL BUSINESS

What is driving most sales, producing most success?:

What has been the biggest challenge?:

How is this challenge impacting your business?:

What products or categories generate the most business?:

What products or categories are the most profitable?:

Who are your top 2-3 competitors in your trading area?:

What would you say are your competitive advantages or unique selling propositions that would motivate someone to buy from you vs. a competitor (USP)?:

What are your goals for this year/ What is the plan for growth/ by %, what is the size of the prize?:

What do you do on the sales and marketing front to support this growth?:

What have you put in place to make this initiative successful? How will you measure success?:

MARKETING & TARGET MARKET

Tell me more about how you market your business and how you currently find clients?:

What marketing activities have you found work best for you?:

What is the best performing / most profitable channel?:

How big is your trading area?:

What does your target customer profile look like (Demographics)?:

Tell me more about your clients: how they research, evaluate and buy?:

DIGITAL MARKETING

What role does digital marketing play in your overall marketing strategy?:

How much of your current business comes from online?:

What are you doing or have you done in terms of digital marketing to find customers?:

To what extent do you think your target market is using the internet to research the kinds of products/services you sell?:

What results are you getting from your site and online campaigns?:

What are the biggest challenges online?:

What perception do people have about your business online? Is there enough relevant information about your business?:

How do you track and measure results?:

ECONOMICS & DECISION MAKING PROCESS

What is the value of your average sale/project?:

What is the lifetime value of a customer (CLV)?:

What is your typical gross margin?:

How important is repeat business to your sales success?:

How much opportunity do you have to upsell and/or cross-sell?:

Prioritize issues you would like to focus on this year, in the next 6 months?:

How do you go about making decisions for projects of this type and size, what is the process you follow, who gets involved, how long does it take?:

Have you given some thought to how much you will need to invest to reach that level of sales next year?: