Business Consulting

In sales, one number tells the story of your effectiveness: your closing ratio. This simple percentage—how many leads turn into paying customers—can reveal whether your business is thriving or leaving money on the table. For building supply dealers, contractors, and service providers, understanding (and improving) this number is one of the fastest ways to grow revenue. The truth? Most companies don’t actually know their number. […]

Marketing automation isn’t a one-size-fits-all switch—it’s a set of levers tuned to the rhythms of your industry: how often you touch prospects, which media you use, and what messages actually move them. Benchmarks consistently show that performance varies by vertical, so copying a generic “best practice” can leave money on the table. For example, email engagement norms differ widely across categories; leading benchmark reports break […]