Commerce
Sell in the room and on the screen, from one set of numbers.
We modernize the systems retailers actually run on: the counter, the stockroom, the trade show table, and the online store.
Most retailers do not have a sales problem, they have a systems problem. The till does not know what the warehouse holds, the online store sells something that left the shelf yesterday, and the bookkeeper reconciles it all by hand at month end. As Shopify Partners we install the hardware, configure the software, connect it to your accounting and payment processing, and keep one clean product record behind every channel.
- Brick and mortar. Point of sale, receipt and label printers, scanners, cash drawers, customer displays
- Inventory management. One live stock count across store, stockroom, and web
- Checkout systems. Tap, chip, gift cards, returns, exchanges, and store credit that behave the same everywhere
- Mobile commerce. Trade shows, markets, pop-ups, and fairs that take payment and sync when you get home
- Ecommerce. Shopify builds, migrations, and catalogue work that holds up at scale
- Advertising. Shopping campaigns as Google Partners, plus Meta catalogue and retargeting
Why one system wins
Three numbers worth knowing
22%
better total cost of ownership for a natively unified point of sale and ecommerce platform, versus stitched-together stacks.
Source: Shopify and EY, 3,800+ businesses and 600+ retail leaders
83%
of shoppers say they would abandon a store with insufficient product information.
33%
of shoppers have returned an item because it did not match the description or the photos.
Source: Rithum, 2026
We start by walking your counter and your catalogue.
Shopify Partners and Google Partners. We are the ones on the floor with the screwdriver and the ones in the ad account at 6am. Same team, same numbers.
Section one, in the store
Hardware installed, software configured, books reconciled.
A point of sale is not a purchase, it is an installation. We do the physical work and the technical work, then hand you a store that balances itself.
1
Hardware installation
- Counter and terminal layout
- Card readers and tap terminals
- Receipt and label printers
- Barcode scanners
- Cash drawers and customer displays
- Network, wiring and failover
2
Software configuration
- Store and location setup
- Staff roles and permissions
- Tax, tips and discount rules
- Receipt and label templates
- Returns, exchanges and store credit
- Gift cards and loyalty
3
Inventory management
- Barcode and SKU schemes
- Purchase orders and receiving
- Cycle counts and stocktakes
- Reorder points and low-stock alerts
- Multi-location transfers
- Supplier catalogue imports
4
Accounting and processing
- QuickBooks and Xero integration
- Daily payout reconciliation
- Chart of accounts mapping
- Sales tax and GST/HST setup
- Payment processing and rates
- Month-end close that ties out
5
Mobile and trade show commerce
- Tap-to-pay on phone and tablet
- Portable readers and printers
- Offline-tolerant checkout
- Booth layout and queue flow
- Show-specific pricing and kits
- Lead capture into the CRM
6
Training and handover
- Staff floor training
- Manager reporting walkthrough
- Opening and closing procedures
- Written runbooks
- Peak-season readiness
- Ongoing support
The common thread
Data aggregation, enrichment and normalisation.
Every channel above runs on the same product record. Get that record right and the store, the website and the ads all improve at once. Get it wrong and no amount of budget fixes it.
What we find
Catalogues that fight each other
- Supplier spreadsheets, distributor feeds and legacy exports that disagree on the same item
- Three names, two SKUs and no barcode for one product
- Sizes as "L", "Large" and "lrg" in the same column
- Missing brand, GTIN, material, dimensions and shipping weight
- Photos at four aspect ratios and no alt text
What we build
One record, everywhere
- Aggregation. Pull supplier, distributor, POS and web sources into one master catalogue
- Normalisation. One taxonomy, one unit system, one variant structure, consistent titles
- Enrichment. GTIN and barcode, brand, attributes, specs, imagery, and search-ready copy
- Validation. Rules that catch a broken record before it reaches a shelf or a shopper
- Distribution. Clean output to Shopify, Google Merchant Center and the Meta catalogue
This is not housekeeping. 83% of shoppers say they would abandon a site with insufficient product information (Syndigo, 2024), and a third have sent something back because it did not match the description or photos (Rithum, 2026). The same fields that reassure a shopper are the fields Google and Meta use to decide whether your product is shown at all.
Section two, online
Ecommerce, built on Shopify.
We are Shopify Partners. We build the store, migrate the data, connect the back office, and keep the catalogue clean enough to advertise.
1
Store builds and redesigns
- Theme development
- Product and collection pages
- Checkout and cart optimization
- Speed and Core Web Vitals
- Accessibility
2
Migrations
- WooCommerce, Magento, BigCommerce
- Product and customer data
- Order history
- URL and SEO preservation
- Launch checklists
3
Operations
- Shipping and rate rules
- Fulfilment and 3PL
- Subscriptions and pre-orders
- B2B and wholesale pricing
- Local pickup and delivery
4
Integrations
- POS to web stock sync
- ERP and accounting
- Payment gateways
- Email and SMS platforms
- Custom apps and APIs
5
Merchandising
- Search and filtering
- Bundles and upsells
- Reviews and UGC
- Seasonal campaigns
- Conversion testing
6
Measurement
- GA4 and server-side tagging
- Merchant Center diagnostics
- Margin and ROAS reporting
- Cohort and repeat-purchase analysis
- Live dashboards
Section three, demand
Ad strategy for selling online.
Google Partners with Meta expertise. Shopping campaigns put your actual product, price and photo in front of someone already typing its name, and a clean feed is what decides whether you are the one shown.
Shopping, Search and Performance Max
- Merchant Center feed built from the normalised catalogue, not a raw export
- Shopping and Performance Max structured by margin and by product priority
- Feed titles and attributes written for the queries people actually use
- Local inventory ads so in-store stock shows in nearby searches
- Promotions, price competitiveness and best-seller reporting
Meta
Catalogue, prospecting and retargeting
- Meta catalogue fed from the same source of truth
- Advantage+ shopping campaigns and dynamic product ads
- Creative built for the product, not stock templates
- Retargeting on viewed items, carts and past buyers
- Conversions API for accurate attribution after cookie loss
Retail advertising is a feed sport. Google's own retail guidance ties Performance Max results directly to the completeness and quality of the Merchant Center feed behind it (Google Ads, retailer best practices). That is why we treat catalogue work and ad work as one job.
Your counter and your catalogue
Let’s see what your systems are costing you.
We will walk your store, open your catalogue, and show you where the stock counts, the books and the ads stop agreeing.
No pitch deck. Your numbers.