E-commerce is more than just online retail, it’s a crucial and transformative part of any marketing strategy in this era of multi-device freedom. There are many tools out there that can help you create an eCommerce website but the company that is leading the way, by far, is Shopify.

Shopify is the most popular e-commerce platform for independent businesses since it includes everything you need or want in an eCommerce site. It allows you to effortlessly manage your catalog, pricing, inventory, shipping, and more through its robust feature set and vetted third-party software integrations. It also comes equipped with powerful analytics so you can track how visitors interact with your store pages and improve conversion rates accordingly.